DIGITAL MARKETING

Department

ADMISSION & COMMUNICATION DEPARTMENT

Job title

DIGITAL MARKETING

Report to

DEPUTY DIRECTOR OF ADMISSIONS AND MEDIA

Job purpose

✓ Complete student targets from digital advertising assigned by direct management.
✓ Responsible for managing and optimizing the experience and content formats related
to the school on the website and social media platforms.
✓ Cost-effectively implement the school’s digital advertising campaigns to achieve
assigned goals

Duties And Responsibilities

•  Proactively implement advertising, manage budgets, update new policies and techniques
  for platforms (Website, Facebook, Google, TikTok, Zalo, etc.), and proactively research new
  advertising tools to meet proposed targets.
• Monitor and report the number of customers and conversion rates obtained from the
  school’s platform channels.
• Update reports on total costs and the cost per student of each digital channel.
  Continuously update user preferences and changes in digital media to adjust and optimize
  marketing strategies.
• Manage communities of people interested in the school on social networks, monitoring
  and responding appropriately to comments related to the school.
• Collect and analyze data and insights from the community on social networks for
  reasonable optimization.
• Coordinate with departments to come up with advertising ideas to promote the school’s
  image and attract students.
• Actively participate in all activities and events of the communications department.
• Regularly report to the direct manager on the effectiveness of the website and social
  media channels.
• Complete other tasks as required by the direct manager

Job Requirements

•  At least 1 year of experience with Facebook Ads/Google Ads and other advertising tools.
• In-depth knowledge of digital marketing and digital advertising formats.
• Dynamic and flexible, able to work under pressure and as part of an effective team.
• Strong planning and time management skills.
• Responsible and committed to work efficiency.
• Experience running ads with a budget of over 500 million VND is an advantage.
• Basic communication skills in English are an advantage.