Admissions Manager

Job purpose

Duties And Responsibilities 

Admissions (30%)

• Conduct and consolidate competitive market research (tuition fees, academic programs, and admissions incentive policies of competitor schools).
• Analyze and evaluate the collected information to propose improvements or adjustments, if necessary, to tuition structures, fee policies, and admissions incentives.
• Coordinate with the Deputy Director of Admissions & Marketing to develop weekly, monthly, annual, and stage-based admissions plans and strategies.
• Coordinate with relevant departments to develop admissions information packages (financial policies, application forms, required student documents, service information, admissions videos, brochures, leaflets, etc.).
• Develop partnerships with internal and external organizations to enhance admissions effectiveness.
• Participate in on-campus and off-campus events to provide consultations to parents and students.
• Provide direct, phone-based, and online consultations to new prospective parents across various platforms.
• Research parents’ needs and students’ psychology and collect related information to support effective admissions activities.
• Support Admissions Staff in finding optimal solutions to finalize enrollment for potential parents.
• Supervise the student entry-assessment process, result of notification, and admissions documentation in accordance with the established procedures.

Parent & Student Care (5%) 

• Record and transfer issues to responsible departments for follow-up.
• Guide admissions staff in responding to parents in alignment with school directions.
• Remove student pick-up/drop-off (as requested).

Budget Planning & Management (5%)

• Assist in developing admissions budgets aligned with event plans and departmental activities.
• Propose budgets for admissions events, fee refunds, and internal expenses; maintain records and approvals.
• Track and evaluate budget usage to ensure cost-effectiveness.

Admissions Reporting (30%)

• Prepare daily, weekly, monthly, and ad-hoc reports on admissions pipelines: leads, assessments, and enrollments.
• Consolidate reports on target achievement for each admissions phase.
• Forecast pipeline performance and highlight risks & required interventions.

Conversation & Quality Assurance (25%)

• Monitor conversion performance at every stage of the admissions funnel (lead → assessment → offer → deposit → enrollment).
• Implement improvement actions to achieve conversion targets.
• Conduct regular quality checks on consultations, follow-up calls, and written communication.
• Ensure consultation scripts and messaging align with UTS brand positioning and standards.
• Responsible for achieving admissions KPIs, including leads, conversions, assessments, offers, deposits, and final enrollments.
• Ensure admissions decisions comply with child safeguarding and student welfare guidelines.

Administration & School Policy (5%)

• Attend team/department/school meetings to get updates on codes, regulations, policy.
• Comply with school handbooks as well as policy and guidance documents.
• Other reasonable task assigned by the Line Manager.

Job Specifications 

Education

• Bachelor’s degree or higher in Business Administration, Marketing, Education, Communications, or related fields.

Specialized knowledge

Skills

• Strong understanding of admissions processes in the education sector.
• Basic knowledge of marketing.
• Strong planning and workload management skills.
• Ability to analyze data and interpret reports.
• Proven ability in team leadership, coaching, and development.
• Competent in budgeting and financial planning.
• Proficiency in office applications.
• Excellent communication, problem-solving, and presentation skills.
• Good command of English.
• Professional appearance and clear, pleasant voice.
• High sense of responsibility, integrity, discipline, and compliance.

* Please note that only candidates selected for further consideration will be contacted