ADMISSION COUNSELOR

Job title (abbreviation)

· ADMISSION COUNSELOR

Report to

ADMISSION MANAGER

Objective of the position

Admissions Counselor fully meets and exceeds the student recruitment targets of the school and provides excellent quality, professional customer service to potential and current parents of the school.

Area of work (for individualization only, assigned function concerning)

· Division(s)

Admission

· Department(s)

Admission

Team roles (responsibility in the team)

· Team member

· Supervisor/Team leader

· Line Manager

· Head of Department

Communication links (interfaces)

With whom, e.g.

Purpose / processes, e.g.

Internal

· Admission team

· Support

· Marketing Department

· Coorporate in all events

· Other Departments

· Support and deliver feedback/request from students/parents

External

· Current parents and guests

· Potential parents

· Competitors

· Provide guidance

· Counsel

· Competitors research

Time split of main tasks (see below)

· Admission activities

70%

· Tele sales

20%

· Care

10%

100 %

Description of tasks (main / sub tasks)

The tasks listed below do not limit the responsibilities of the position. Additional tasks can be assigned according to the actual business demand.

1

Consult parents and students about academic programs, tuition fee packages, discounts, admission procedure, eligibility of SNA that match with their needs; emphasize the school’s strengths and persuasively convince them the school is the best choice for their children

2

Provide school tours to potential parents and students to introduce activities happening on-site and fully explain about highlight information of each room (function, equipment, etc.)

3

Proactively follow-up with potential parents through direct meeting/phone call/email/live chat to make sure that parents are well-informed with the school news/events/promotions so they would proceed with their enrollment application

4

Arrange assessment tests, inform test results to parents and assist parents in filling application forms, providing necessary documents, and contacting with relevant departments to complete necessary steps for enrollment (accounting, school services, academic services, etc.)

5

Receive leads/customers data (via Facebook, website, introduction, data from events, etc.) and proceed daily Tele-sale to find potential parents and students that can be converted to enrollment

6

Develop innovative communication strategies, recruitment strategies and enrollment plan in coordination with senior management to attract and enroll more students

7

Be responsible for the assigned admission KPI by effectively converting potential parents’ enquiries into enrollment

8

Participate and support all recruitment events as well as school activities such as open houses, school fairs, information sessions, exhibitions, school visits and off-campus events, etc.

9

Regularly visit SNA’s key competitors and their websites to keep the team updated on any new competitors’ development

10

Maintain database of students/parents’ information, students statistics, telephone logs and students/parents’ feedbacks to generate students/parents reports for management whenever required

11

Make sure that the Admission Office is always clean and POSM are ready

12

Incorporate with staffs from other departments to make sure that students are in the best care

13

Receive parents and students’ comments/requests and foward to relevant departments; ensure that all comments/requests are well-handled

14

Provide support to the Senior Admission Counsellor when needed and other tasks assigned by management (translation, support other departments in school events, etc.)